A key component of an advertisement is the headline. <\/span><\/p>\n[\/et_pb_text][et_pb_image admin_label=”Image_384px” src=”https:\/\/www.trc-gorod.ru\/wp-content\/uploads\/2016\/12\/emotional-brain.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”max-width: 384px;” alt=”emotional side of our brain”] [\/et_pb_image][et_pb_text admin_label=”Text_H3: ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” header_font=”Open Sans||||” saved_tabs=”all”]<\/p>\n
Headline<\/b><\/h3>\n [\/et_pb_text][et_pb_text admin_label=”Text_B:” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
Ideally, your headline should:<\/span><\/p>\n\nBe catchy with an element of curiosity (a\/k\/a \u201cclickable\u201d)<\/span><\/li>\nBe descriptive of features your ideal tenant wants<\/span><\/li>\nUse emotional words such as \u2018clean\u2019, or \u2018amazing location\u2019, etc.<\/span><\/li>\n<\/ul>\nA good formula is: Adjective(s) + Property Type + Best Feature + Neighbourhood<\/span><\/p>\nExample: <\/span>Spacious Unit With Modern Kitchen & Bath only 5 Minutes from CBD<\/span><\/i><\/p>\n[\/et_pb_text][et_pb_text admin_label=”Text_H3: ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” header_font=”Open Sans||||” saved_tabs=”all”]<\/p>\n
Photos<\/b><\/h3>\n [\/et_pb_text][et_pb_text admin_label=”Text_B:” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
Clear, bright photos are one of the most important parts of your advertisement. You want your prospective tenant to choose your property over everyone else\u2019s so put your best foot forward with the best images possible.<\/span><\/p>\nInclude both inside and outside pics, from every conceivable angle, making sure they make the most of the details and features your property has.<\/span><\/p>\nFor example, if your property has a large back yard and that is the feature you\u2019re advertising, make sure the image of this feature is displayed prominently.<\/span><\/p>\nTip: Be consistent in your message throughout the ad. <\/span><\/i><\/p>\nFor example, if you\u2019re advertising a lifestyle property, a shot of the beach would obviously be your key image with your headline and the body of the ad following suit by highlighting the feature you\u2019re advertising (i.e. lifestyle location).<\/span><\/i><\/p>\n[\/et_pb_text][et_pb_image admin_label=”Image_384px” src=”https:\/\/www.trc-gorod.ru\/wp-content\/uploads\/2016\/12\/shutterstock_478903372.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”max-width: 384px;” title_text=”real estate photo”] [\/et_pb_image][et_pb_text admin_label=”Text_H3: ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” header_font=”Open Sans||||” saved_tabs=”all”]<\/p>\n
Body<\/b><\/h3>\n [\/et_pb_text][et_pb_text admin_label=”Text_B:” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
If your headline and images highlight the location of your property, be sure to include vivid descriptions of your property\u2019s locale to continue the theme.<\/span><\/p>\nLet\u2019s take the example we used previously of a property within 5 minutes of the CBD. Your target audience will appreciate the property\u2019s location, but to really sink home the reality that your property is the right one for them, use descriptive words that reveal the benefits they will enjoy from living there.<\/span><\/p>\nAs examples:<\/span><\/p>\n\u201cSpend less time travelling to and from work and more time enjoying your life.\u201d<\/span><\/i><\/p>\n\u201cA fully equipped, stylish kitchen makes food preparation a breeze, while the open floor plan invites warm conversation between friends and family.\u201d<\/span><\/i><\/p>\nThe idea is for the advertisement to appeal to the emotions of your ideal tenant, helping them to imagine living in your property.<\/span><\/p>\n[\/et_pb_text][et_pb_text admin_label=”Text_H3: ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” header_font=”Open Sans||||” saved_tabs=”all”]<\/p>\n
Hire a grammar nazi<\/b><\/h3>\n [\/et_pb_text][et_pb_image admin_label=”Image_384px” src=”https:\/\/www.trc-gorod.ru\/wp-content\/uploads\/2016\/12\/shutterstock_533719132.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”max-width: 384px;” title_text=”grammar”] [\/et_pb_image][et_pb_text admin_label=”Text_B:” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
Finally, before placing your ads, have someone with a keen eye for detail review your advertisement, looking for errors and ways to improve its emotional appeal. <\/span><\/p>\nFew things scream \u201camateur\u201d like a poorly written advertisement. Take the necessary time to craft your message so that it appeals to your ideal tenant and fills your vacancies.<\/span><\/p>\nMore personal tips on how to manage your portfolio? Book a free consultation<\/a> with one of our\u00a0expert Investment Coaches!<\/strong><\/p>\n[\/et_pb_text][et_pb_divider admin_label=”Divider: 5px Dotted” global_parent=”1458″ color=”#f7f7f7″ show_divider=”on” height=”5″ divider_style=”dotted” divider_position=”top” divider_weight=”2″ hide_on_mobile=”off” disabled=”off” disabled_on=”off||” parent_locked=”off” saved_tabs=”all”] [\/et_pb_divider][et_pb_image admin_label=”Image_75px: Sam” src=”https:\/\/trc-gorod.ru\/wp-content\/uploads\/2019\/07\/Staff_S-Saggers.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”max-width: 75px;”] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_margin=”40px|||”][et_pb_column type=”4_4″][et_pb_blog admin_label=”Blog” fullwidth=”off” show_thumbnail=”on” show_content=”off” show_more=”off” show_author=”on” show_date=”on” show_categories=”off” show_comments=”off” show_pagination=”off” offset_number=”0″ use_overlay=”off” background_layout=”light” use_dropshadow=”off” use_border_color=”on” border_color=”#ffffff” border_style=”solid” body_font_size=”13″ meta_font_size=”13″ include_categories=”1″ header_text_color=”#00afff” meta_text_color=”#95989a” body_text_color=”#95989a”] [\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Think back to the last property you looked at when surfing for a good deal. Do you remember what it was about the advertisement that caught your eye? What to look for As the emotional side of our brain – accounting for more than 80% of our mental activity – \u00a0is inspired visually, chances are […]<\/p>\n","protected":false},"author":54,"featured_media":4709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"yoast_head":"\n
Marketing Tips: How to Create Ads That Work | TRC-Gorod<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n