{"id":4707,"date":"2016-12-14T23:50:03","date_gmt":"2016-12-14T12:50:03","guid":{"rendered":"http:\/\/www.trc-gorod.ru\/?p=4707"},"modified":"2020-05-25T11:24:29","modified_gmt":"2020-05-25T01:24:29","slug":"marketing-tips-create-ads-fill-vacancies","status":"publish","type":"post","link":"https:\/\/trc-gorod.ru\/marketing-tips-create-ads-fill-vacancies\/","title":{"rendered":"Marketing Tips: How to Create Ads That Fill Your Vacancies"},"content":{"rendered":"

[et_pb_section admin_label=”Section_2_Text Left:” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#f7f7f7″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”off” custom_width_px=”768px” custom_padding_last_edited=”on|phone” background_color=”#ffffff” custom_padding=”60px|60px|60px|60px” custom_padding_phone=”40px|20px|40px|20px”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Marketing Tips: How to Create Ads That Fill Your Vacancies” title=”on” meta=”on” author=”on” date=”on” categories=”off” comments=”off” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled_on=”off|off|off” disabled=”off” custom_margin=”||40px|” title_font_size=”36px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” title_text_color=”#00afff” meta_text_color=”#95989a”] [\/et_pb_post_title][et_pb_text admin_label=”Text_B:” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Think back to the last property you looked at when surfing for a good deal. <\/span><\/p>\n

Do you remember what it was about the advertisement that caught your eye? <\/span><\/p>\n

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What to look for<\/b><\/h3>\n

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As the emotional side of our brain – accounting for more than 80% of our mental activity – \u00a0is inspired visually, chances are good that the images of the property captured your attention initially and that the description your logical brain read encouraged you to take a closer look.<\/span><\/p>\n

Both the visual and the written text worked together to create interest in the property.<\/span><\/p>\n

If you\u2019re self managing your investment properties you\u2019ll need to put together amazing ads that appeal to both sides of the human brain and which target your ideal tenant.<\/span><\/p>\n

Even if you\u2019ve hired a competent property manager<\/a>, it never hurts to have a look at the ads being placed to fill your vacancies.<\/span><\/p>\n

Here\u2019s how to craft amazing ads that get responses:<\/span><\/p>\n

Let\u2019s begin by breaking down the various parts of a property ad.<\/span><\/p>\n

A key component of an advertisement is the headline. <\/span><\/p>\n

[\/et_pb_text][et_pb_image admin_label=”Image_384px” src=”https:\/\/www.trc-gorod.ru\/wp-content\/uploads\/2016\/12\/emotional-brain.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”max-width: 384px;” alt=”emotional side of our brain”] [\/et_pb_image][et_pb_text admin_label=”Text_H3: ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” header_font=”Open Sans||||” saved_tabs=”all”]<\/p>\n

Headline<\/b><\/h3>\n

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Ideally, your headline should:<\/span><\/p>\n