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Real estate is a game of winning or losing, and as a professional property strategist, in order to get to where I am today, I can honestly say I\u2019ve experienced the full spectrum.\u00a0<\/p>\n
But to understand how I\u2019ve managed to turn any loss I\u2019ve had into a gain and support others to do the same, it helps to know where it all began.\u00a0<\/p>\n
From the moment I stumbled across it as a wealth creation vehicle, I\u2019ve always loved property. Reminiscing about our youth can give us definition as to why we are drawn to certain things.\u00a0<\/p>\n
After toy soldiers my favourite game as a child was, without question, MonopolyTM. I would play this wonderful game for hours on end, not knowing I was establishing the framework for my later life.\u00a0<\/p>\n
The game I now take part in is very similar, except that I\u2019m playing on behalf of more than 4000 clients \u2013 including companies and even the occasional investment bank \u2013 and the dollars are very real.\u00a0<\/p>\n
After all this time, I still love it. It\u2019s not just the economic reward that keeps me playing, though of course that is nice. What I enjoy most about the game is what I call \u201cthe art of the deal\u201d.\u00a0<\/p>\n
I am fixated by deal-making and profit creation, both for myself and for other people. Every day I get to take part in the grown-up version of that same game I loved as a child, which is called The Australian and New Zealand Property Markets.\u00a0<\/p>\n
Just about everybody has played MonopolyTM and I still love it! The simple reality is that even though it\u2019s meant to be an entertaining board game, its foundations are very firmly set in reality.\u00a0<\/p>\n
Look beyond the dice and fake money and you will see it\u2019s about the accumulation of assets and the monopolising of growth areas. It\u2019s adding value to real estate by accruing houses and hotels; it\u2019s mortgages, banks and real estate brokers; it\u2019s pitfalls and negotiation; it\u2019s a little bit of luck and a lot of good personal management.\u00a0<\/p>\n
Simply put, it\u2019s everything you see in the real market.<\/p>\n
Since my childhood I\u2019ve graduated from trading in Mayfair and Park Lane but the principles are still exactly the same. I help people buy assets that magnify their profits and put money into their pockets. Real money, that is. There\u2019s no fake paper cash in the real world.\u00a0<\/p>\n
I\u2019ve worked in the real estate industry for nearly 30 years.<\/p>\n
I started young and at the very bottom. I knew as soon as I finished high school that I wanted a career in real estate. My first job was handing out pamphlets and letterbox-dropping homes for a sales agent friend of mine, which allowed me to tell people I was in marketing at a real estate agency.\u00a0<\/p>\n
Meanwhile, I studied real estate at college each night and eventually found my passion \u2013 property investment.\u00a0<\/p>\n
I was young and naive when I bought my first property. I was so happy in the honest belief that all I had to do was buy property and watch its value increase.\u00a0<\/p>\n
I had seen numerous friends make money through the process and I\u2019d noticed the pride it gave them to know their asset was a winner. I knew I could do the same, so I raised the funds I needed to invest.\u00a0<\/p>\n
I had found a property I thought was ideal and was encouraged to buy it by my workmates, my licensee and my franchise.\u00a0<\/p>\n
With their emotional support, I purchased it with great gusto. It was in the area I worked and that gave me confidence I was onto a winner. At the time of acquisition, I was known as the \u201cUnit Market Area Expert\u201d. Well, that\u2019s what it said on my business card anyway.<\/p>\n
I chose the property because it looked over a park and was the most I could get for my money at the time in the area where I lived and worked. I thought it was the right place to buy, but of course, I was totally wrong.<\/p>\n
We all pay for education in one way or another. The lesson that I had bought the wrong property in the wrong market cost me $30,000 in hard savings.\u00a0<\/p>\n
Looking back, it was my naivety which resulted in me buying a dud.\u00a0<\/p>\n
I obtained the property well after the growth cycle had hit its ceiling and I failed to negotiate well. My own emotions caught me up – I simply fell in love with the property and just had to have it.\u00a0<\/p>\n
I didn\u2019t look at the true income and expenses at the time of buying the property, I didn\u2019t conduct research and I had no idea about the cash flow or growth potential.\u00a0<\/p>\n
The decision to hand over my life savings of $30,000 as a deposit was entirely emotional. I soon discovered I was out of my depth and that I certainly wasn\u2019t the \u201cunit area expert\u201d.\u00a0<\/p>\n
The property didn\u2019t go up in value and it began to take cash from my back pocket as it was negatively geared in a heavy way. I could no longer save money because all my available funds were being diverted into the property.\u00a0<\/p>\n
Effectively, my deposit was stuck, and my money was not compounding. With no signs of growth, my only options were to cut and run from the investment or wait for the market cycle to start again.\u00a0<\/p>\n
I assessed the situation and soon understood it would be years before the market regained strength. I decided to sell the property and ended up giving the market my life savings. The property was sold at a loss, leaving me sadly both disgruntled and devastated.\u00a0<\/p>\n
Anyone who has lost opportunity or money, begins to ask, \u201cHow does this happen and why me?\u201d I began soul-searching and looking at my peers within the real estate sector.\u00a0<\/p>\n
I soon realised a fundamental problem – real estate agents, my trusted peers and mentors, don\u2019t necessarily own real estate.\u00a0<\/p>\n
Most of the agents I was associated with had no idea about investing. They didn\u2019t own property and, if they did, it was usually the family home rather than an investment.\u00a0<\/p>\n
They were not knowledgeable about property investments, deals or opportunities.\u00a0<\/p>\n
Most of the salespersons were in the door one week and out the next, yet they were offering suggestions on what and where to buy. I was completely flabbergasted by a statistic I still find alarming – eight out of 10 agents in any office around the country don\u2019t own investment real estate but will happily sell or manage it.<\/p>\n
I decided that\u2019s where I had gone wrong, so I asked the universe to deliver some people who knew the art of making money. That\u2019s when I met some business associates who had the idea of starting one of Australia\u2019s first investment specialty real estate firms<\/a>. They had experience in owning real estate and building profit as well as funds. I had time on my hands and the willingness to learn and create.\u00a0<\/p>\n Buying an investment property is a business decision, so it\u2019s important you treat real estate with respect. To maximise your profits, it\u2019s wise to understand the fundamentals that will help you reach your goal.\u00a0<\/p>\n At some stage, every buyer is likely to suffer what is known as buyer\u2019s remorse. Questions pop into every investor\u2019s head when they ponder a property purchase. Have I bought well? Did I choose the best location? Will the property perform?\u00a0<\/p>\n Psychologists would call this \u201cuncertainty,\u201d but I think of it as a form of \u201cilliteracy\u201d.\u00a0<\/p>\n If more people took the time to understand the answers to these questions and actually schooled themselves in the art of buying property, wealth creation wouldn\u2019t just be for a small percentile of Australians. It would be there for all to participate in sharing the profits it can produce.\u00a0<\/p>\n There\u2019s no doubt that I\u2019ve come a long way since my first \u2018dud\u2019 buy. The great thing is, you don\u2019t have to make the same mistakes that I did to learn the craft of making millions from real estate – instead the knowledge is already here and waiting for you to implement.\u00a0<\/p>\n Personally, I\u2019ve helped my clientele make over $785,000,000. Combine that with the work of my colleagues at TRC-Gorod<\/a> and we\u2019re confident to say that we\u2019re in a position to support you to get started.\u00a0<\/p>\n The best part is, getting started doesn\u2019t have to cost anything.\u00a0<\/p>\nBECOME OBSESSED WITH LEARNING YOUR CRAFT<\/h3>\n
WHAT 30 YEARS CAN TEACH YOU<\/h3>\n